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Mercury

American Government Special Collections Reference Desk

Mercury
Vehicle Manufacturer

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Wikipedia: Mercury (automobile)

Subtopics
1955 Mercury Quick Facts

Page Sections
History
Reference Desk
Photographs
Article Index
Merchandise
A brand of the Ford Motor Company created in 1938 by Edsel Ford and closed in 2011.

Vehicle names used by Mercury currently and throughout history include:  Bobcat, Capri, Colony Park, Comet, Cougar, Cyclone, Grand Marquis, Lynx, Marauder, Mariner, Marquis, Meteor, Milan, Model 89M, Monarch, Montclair, Montego, Monterey, Mountaineer, Mystique, Park Lane, S-55, Sable, Topaz, Tracer, Turnpike Cruiser, Villager, XM, XM-800, and Zephyr.

Dealerships include:
Elmhurst Lincoln Mercury (Elmhurst, Illinois, USA)
Royal Mercury (Melrose Park, Illinois, USA)

History

The following section is an excerpt from Wikipedia's Mercury (automobile) page on 15 August 2017, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in 1938 by Edsel Ford. Forming half of the Lincoln-Mercury Division, the brand was intended to bridge the price gap between the Ford and Lincoln vehicle lines. In a similar context, Buick and Oldsmobile played the same role within General Motors while the Chrysler Division did so within Chrysler Corporation (following the end of DeSoto and the creation of Imperial).

Although the initial Mercury Eight was a distinct design, for much of the existence of the division, Ford would rely on common underpinnings (from Ford or Lincoln, or both) to save on development costs. To various extents, nearly all Mercury vehicles would be rebadged. During the development of the Edsel, this practice ran in reverse, as the vehicles were derived from Mercury chassis underpinnings.

In the summer of 2010, Ford Motor Company announced the discontinuation of the Mercury division as it consolidated its marketing and engineering efforts on the Ford and Lincoln brands. Production of Mercury vehicles ceased in the fourth quarter of 2010. At the time, Ford sold Mercury vehicles in the United States, Canada, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East.

The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011. Although the final vehicle of the division was produced in 2011, Mercury remains an active and registered trademark owned by Ford Motor Company (to at least 2025).


Reference Desk

The Crittenden Automotive Library's "Reference Desk" is a collection of materials that cannot be shared due to copyright restrictions. Information from these resources, however, can be shared. Go to the Reference Desk page for more information.

TypeTitle
1982 Book1982 Car Shop Manual Volume A (Body/Chassis/Electrical for Lincoln Town Car/Continental Mark VI, Ford/Mercury) by Ford Motor Company
1982 Book1982 Car Shop Manual Volume G (Engine/Emissions Diagnosis for All Car Models and Truck Series) by Ford Motor Company


Photographs

Fourth Street Encounter Mercury Lead Sled Art Fourth Street Encounter
Artist: Ken Eberts
Cars: Mercury "Lead Sled"
Image courtesy CarArt.us
View "Fourth Street Encounter" - Mercury Lead Sled Art - 50KB
1949 Mercury Custom Model Car Custom 1949
41 body modifications, 2.5 years to build
All plastic, no resin
Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint
Photo ©2008 Bill Crittenden

2008 Summer NNL

August 3, 2008
View photo of 1949 Mercury Custom Model - 3,862KB
1949 Mercury Custom Model Car Custom 1949
41 body modifications, 2.5 years to build
All plastic, no resin
Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint
Photo ©2008 Bill Crittenden

2008 Summer NNL

August 3, 2008
View photo of 1949 Mercury Custom Model - 3,083KB
1949 Mercury Custom Model Car Custom 1949
41 body modifications, 2.5 years to build
All plastic, no resin
Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint
Photo ©2008 Bill Crittenden

2008 Summer NNL

August 3, 2008
View photo of 1949 Mercury Custom Model - 2,806KB
1949 Mercury Custom Model Car Custom 1949
41 body modifications, 2.5 years to build
All plastic, no resin
Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint
Photo ©2008 Bill Crittenden

2008 Summer NNL

August 3, 2008
View photo of 1949 Mercury Custom Model - 2,953KB
1949 Mercury Custom Model Car Custom 1949
41 body modifications, 2.5 years to build
All plastic, no resin
Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint
Photo ©2008 Bill Crittenden

2008 Summer NNL

August 3, 2008
View photo of 1949 Mercury Custom Model - 3,033KB
1949 Mercury Custom Model Car Custom 1949
41 body modifications, 2.5 years to build
All plastic, no resin
Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint
Photo ©2008 Bill Crittenden

2008 Summer NNL

August 3, 2008
View photo of 1949 Mercury Custom Model - 2,907KB
1949 Mercury Custom Model Car Custom 1949
41 body modifications, 2.5 years to build
All plastic, no resin
Frenched headlights & license plates, rounded hood & trunk corners, rolled front & rear pans, custom grille & taillights, peaked hood, full fadeaway fender line, removed door handles, 1967 Ford Mustang roof, full chrome Cadillac engine, rolled & pleated interior & trunk, chromed undercarriage, and black lacquer paint
Photo ©2008 Bill Crittenden

2008 Summer NNL

August 3, 2008
View photo of 1949 Mercury Custom Model - 2,820KB
1949 Mercury Custom Model Car Custom 1949
1:24 scale Revell
Chopped top
Duplicolor Toreador Red Metallic
Built by Steve Lohr
Photo ©2009 Bill Crittenden
2009 Classic Plastic
January 25, 2009
View photo of 1949 Mercury Custom Model - 231KB
1949 Mercury Custom Model Car Custom 1949
1:24 scale Revell
Chopped top
Duplicolor Toreador Red Metallic
Built by Steve Lohr
Photo ©2009 Bill Crittenden
2009 Classic Plastic
January 25, 2009
View photo of 1949 Mercury Custom Model - 217KB
1949 Mercury Custom Model Car Custom 1949
1:24 scale Revell
Chopped top
Duplicolor Toreador Red Metallic
Built by Steve Lohr
Photo ©2009 Bill Crittenden
2009 Classic Plastic
January 25, 2009
View photo of 1949 Mercury Custom Model - 235KB
1949 Mercury Custom Model Car Custom 1949
1:24 scale Revell
Chopped top
Duplicolor Toreador Red Metallic
Built by Steve Lohr
Photo ©2009 Bill Crittenden
2009 Classic Plastic
January 25, 2009
View photo of 1949 Mercury Custom Model - 213KB
1949 Mercury Custom Model Car Custom 1949
Photo ©2009 Bill Crittenden
2009 Cedarville Model Car Contest and Swap Meet
March 8, 2009
View photo of 1949 Mercury Custom Model - 3,848KB
1949 Mercury Custom Model Car Custom 1949
Photo ©2009 Bill Crittenden
2009 Cedarville Model Car Contest and Swap Meet
March 8, 2009
View photo of 1949 Mercury Custom Model - 4,253KB
1949 Mercury Custom Model Car Custom 1949
Photo ©2009 Bill Crittenden
2009 Cedarville Model Car Contest and Swap Meet
March 8, 2009
View photo of 1949 Mercury Custom Model - 3,752KB
Weathered 1949 Mercury Model Car 1949
Photo ©2009 Bill Crittenden
Attack of the Plastic Model Car Contest
July 5, 2009
View photo of Weathered 1949 Mercury Model - 3,337KB
Weathered 1949 Mercury Model Car 1949
Photo ©2009 Bill Crittenden
2009 Summer NNL hosted by GTR Auto Modelers
View photo of Weathered 1949 Mercury Model - 3,489KB
1949 Mercury Model Car 1949
Photo ©2011 Bill Crittenden
2011 Indian Uprising Model Car Show
August 7, 2011
View photo of 1949 Mercury Model Car - 1,174KB
1949 Mercury Junk Car Model 1949
1:25 scale AMT kit
Photo ©2010 Bill Crittenden
2010 NIMCON
July 17, 2010
View photo of 1949 Mercury Junk Car Model - 3,805KB
1949 Mercury Junk Car Model 1949
1:25 scale AMT kit
Photo ©2010 Bill Crittenden
2010 NIMCON
July 17, 2010
View photo of 1949 Mercury Junk Car Model - 3,911KB
1949 Mercury Junk Car Model 1949
1:25 scale AMT kit
Photo ©2010 Bill Crittenden
2010 NIMCON
July 17, 2010
View photo of 1949 Mercury Junk Car Model - 3,784KB
1949 Mercury Junk Car Model 1949
1:25 scale AMT kit
Photo ©2010 Bill Crittenden
2010 NIMCON
July 17, 2010
View photo of 1949 Mercury Junk Car Model - 3,900KB
Custom 1949 Mercury Model Custom 1949
Photo ©2012 Bill Crittenden
2012 Classic Plastic
January 29, 2012
View photo of Custom 1949 Mercury Model - 953KB
Custom 1949 Mercury Model Custom 1949
Photo ©2012 Bill Crittenden
2012 Classic Plastic
January 29, 2012
View photo of Custom 1949 Mercury Model - 2.2MB
Custom 1949 Mercury Model Custom 1949
Photo ©2012 Bill Crittenden
2012 Classic Plastic
January 29, 2012
View photo of Custom 1949 Mercury Model - 2.2MB
Custom 1949 Mercury Model Custom 1949
Photo ©2012 Bill Crittenden
2012 Classic Plastic
January 29, 2012
View photo of Custom 1949 Mercury Model - 2.1MB
1949 Mercury Salt Flats Speed Record Model Car 1949 Salt Flats Speed Record Car
Revell kit, Tamiya Camel Yellow paint
Smoothed bidy and added engine, exhaust and interior parts from NASCAR kits
Photo ©2009 Bill Crittenden
2009 Summer NNL hosted by GTR Auto Modelers
View photo of 1949 Mercury Salt Flats Speed Record Model - 3,131KB
1949 Mercury Salt Flats Speed Record Model Car 1949 Salt Flats Speed Record Car
Revell kit, Tamiya Camel Yellow paint
Smoothed bidy and added engine, exhaust and interior parts from NASCAR kits
Photo ©2009 Bill Crittenden
2009 Summer NNL hosted by GTR Auto Modelers
View photo of 1949 Mercury Salt Flats Speed Record Model - 3,077KB
1949 Mercury The Merc'Rodder Model 1949 "The Merc'Rodder"
Photo ©2010 Bill Crittenden
2010 Muscle Car & Corvette Nationals Model Car Show
November 21, 2010
View photo of 1949 Mercury "The Merc'Rodder" Model - 3,201KB
1950 Custom Mercury Custom 1950
Photo ©2010 Bill Crittenden
Green Street Cruise Night:  October 4, 2010
View photo of 1950 Mercury - 2,687KB
1950 Custom Mercury Custom 1950
Photo ©2010 Bill Crittenden
Green Street Cruise Night:  October 4, 2010
View photo of 1950 Mercury - 3,135KB
1950 Mercury Hot Rod Custom 1950
Photo ©2013 Bill Crittenden
2013 The Cars Time Forgot
View photo of 1950 Mercury Hot Rod - 3.9MB
1950 Mercury Hot Rod Custom 1950
Photo ©2013 Bill Crittenden
2013 The Cars Time Forgot
View photo of 1950 Mercury Hot Rod - 4.6MB
1953 Mercury 1953
Photo ©2010 Bill Crittenden
Green Street Cruise Night:  October 4, 2010
View photo of 1953 Mercury - 2,390KB
1953 Mercury 1953
Photo ©2010 Bill Crittenden
Green Street Cruise Night:  October 4, 2010
View photo of 1953 Mercury - 3,081KB


Documents

DateDocument Name & DetailsDocuments
19551955 Mercury Quick Facts
Mercury
Topic Page - 46.0MB - 12 pages
3 October 1966NHTSA Recall 66V004002 1967 Ford, 1967 Mercury
SEAT BELTS:FRONT:ANCHORAGE
National Highway Traffic Safety Administration
Recall Page - 1 page
18 October 1966NHTSA Recall 66V012000 1967 Ford, 1967 Mercury
VEHICLE SPEED CONTROL
National Highway Traffic Safety Administration
Recall Page - 1 page
22 February 1967NHTSA Recall 67V018000 1967 Ford, 1967 Mercury
Service Brakes, Hydraulic:Power Assist:Vacuum
National Highway Traffic Safety Administration
Recall Page - 1 page


Article Index

DateArticleAuthor/Source
9 June 2005Kuba: Flucht in umgebautem Taxi gescheitert Wikinews
19 April 2006Various Ford and Mercury Hybrids Get Tax Credit Certification From IRSRichard Chapo
28 February 2008Consumer Advisory: NHTSA Warns Ford, Lincoln and Mercury Owners of Fire Hazards Involving Faulty Cruise Control Switches in Recalled Vehicles That Have Not Been RepairedNHTSA
9 September 2008CONSUMER ADVISORY: Five Million Unrepaired Fords, Lincolns and Mercurys Could Pose Serious Fire Hazard to Vehicles and DwellingsNHTSA
5 May 2009Mercurys Niche at FordRonnie Tanner
21 April 2011The 1949 Mercury Was More Than A BatmobileWilliam Jason
10 May 2014Dream Cars: 2010 & 2015 Mercury Cougar, and a Return of MercuryBill Crittenden


Merchandise

Type & Item #NameDetails
Die Cast - American Muscle'49 Merc "Lead Sled"1:18 scale, purple w/white and red flames
Die Cast - Hot Wheels R0950-A9A0B G2'49 Drag Merc2010 New Models, small scale, red w/yellow flames




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