The Crittenden Automotive Library

Revell

Revell
Collectibles Manufacturer

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Official Site: Revell.com Official Site: Revell.de Wikipedia: Revell Page Sections History Merchandise

Revell is a brand of model kits and die cast automotive collectibles shared by two separate companies, one American and one German. To make the distinction, many Americans refer to the American company as simply "Revell" and the German brand as "Revell of Germany." After a merger of the American version of Revell with Monogram, many products were co-branded Revell-Monogram.

The ProFinish series was a series of plastic model kits with pre-painted bodies.

History

The following section is an excerpt from Wikipedia's Revell page on 13 September 2018, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Revell is the well-known brand name today used by two distinct manufacturers of scale plastic models. The original American Revell eventually merged with Monogram. In 2007, American Revell was purchased by Hobbico. By contrast, European Revell Germany separated from the American company in 2006 until Hobbico purchased it – bringing the two back together again under the same company umbrella. In 2017, Quantum Capital Partners took over operations of Revell after Hobbico declared bankruptcy.

Lewis H. Glaser, a California entrepreneur, founded a plastics molding firm called Precision Specialties in Hollywood during 1943. The company made a variety of products contracted for different companies, the first reportedly being a small washing machine. One of the first toy-related products were HO scale (1:87) train sets, including locomotives, and a variety of cars along with buildings. The building line was extensive, including a farm group, a suburban passenger station, and a variety of utility structures. Many of these originals were reproduced later in other scales. The toy line was marketed later under the brand name Revell. Reportedly, the name Revell came from the French word reveille meaning "new beginning". The Revell logo at the time was the early relative of today's design.

In 1956, the German subsidiary, Revell Plastics GmbH, was founded in Bünde, West Germany. During the 1970s, this company started developing and manufacturing its own lines of model kits independently and outside the direct control of Revell, USA. These models were imported into the United States, and some of the newer kits earned a reputation for high quality. However, the "German" kits are now produced only in Eastern Europe or China under the German Revell label. Once known as Revell AG (private stock company), the German company has now changed to the legal form of GmbH & Co. KG (Inc./ public stock company). Revell Germany became independent after its formal separation from Revell-Monogram LLC in September 2006, but was purchased by Hobbico early in 2012, bringing both Revells back into the same company once again. While separate, the German products continued to be advertised on the American company web site, and its logo was almost identical to that of Revell in the United States. When it comes to total revenue, the German company ranked somewhat above the former American parent company.

Merchandise

Type · Size Brand · Item # · Year · Series	Item Name	Item Details ·
model kit · 1:25 scale Revell · 85-2361	9 Bill Elliott Intrepid R/T	Vehicle: 2001 NASCAR Winston Cup Dodge Intrepid R/T Livery: red Bill Elliott #9 Dodge sponsored Kit: 2001 tool · 2001 kit · waterslide decals ·
model kit · 1:25 scale Revell · 85-4268	'70 Plymouth HEMI Cuda 2' n 1	Vehicle: 1970 Plymouth Barracuda Kit: waterslide decals ·
model kit · 1:25 scale Revell · 85-4270 · Streetburner	'57 Chevy Convertible	Vehicle: 1957 Chevrolet Bel Air Kit: waterslide decals ·