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Mercury Category: Vehicle Marque Wikipedia: Mercury (automobile) Description: A brand of the Ford Motor Company created in 1938 by Edsel Ford and closed in 2011. Vehicle Models: Bobcat • Capri • Colony Park • Comet • Cougar • Cyclone • Eight • Grand Marquis • Lynx • Marauder • Mariner • Marquis • Meteor • Milan • Model 89M • Monarch • Montclair • Montego • Monterey • Mountaineer • Mystique • Park Lane • S-55 • Sable • Topaz • Tracer • Turnpike Cruiser • Villager • XM • XM-800 • Zephyr Page Sections: Topics • History • Photographs • Article Index |
| Elmhurst Lincoln Mercury (Elmhurst, Illinois) | Royal Mercury (Melrose Park, Illinois) |
The following section is an excerpt from Wikipedia's Mercury (automobile) page on 15 August 2017, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Mercury is a defunct division of the American automobile manufacturer Ford Motor Company. Marketed as an entry-level premium brand for nearly its entire existence, Mercury was created in 1938 by Edsel Ford. Forming half of the Lincoln-Mercury Division, the brand was intended to bridge the price gap between the Ford and Lincoln vehicle lines. In a similar context, Buick and Oldsmobile played the same role within General Motors while the Chrysler Division did so within Chrysler Corporation (following the end of DeSoto and the creation of Imperial).
Although the initial Mercury Eight was a distinct design, for much of the existence of the division, Ford would rely on common underpinnings (from Ford or Lincoln, or both) to save on development costs. To various extents, nearly all Mercury vehicles would be rebadged. During the development of the Edsel, this practice ran in reverse, as the vehicles were derived from Mercury chassis underpinnings.
In the summer of 2010, Ford Motor Company announced the discontinuation of the Mercury division as it consolidated its marketing and engineering efforts on the Ford and Lincoln brands. Production of Mercury vehicles ceased in the fourth quarter of 2010. At the time, Ford sold Mercury vehicles in the United States, Canada, Mexico, Puerto Rico, U.S. Virgin Islands, and the Middle East.
The final Mercury automobile, a 2011 Mercury Grand Marquis, rolled off the assembly line on January 4, 2011. Although the final vehicle of the division was produced in 2011, Mercury remains an active and registered trademark owned by Ford Motor Company (to at least 2025).
| Date | Document Name & Details | Documents |
|---|---|---|
| 1955 | 1955 Mercury Quick Facts Mercury | Topic Page - 46.0MB - 12 pages |
| 3 October 1966 | NHTSA Recall 66V004002 1967 Ford, 1967 Mercury SEAT BELTS:FRONT:ANCHORAGE National Highway Traffic Safety Administration | Recall Page - 1 page |
| 18 October 1966 | NHTSA Recall 66V012000 1967 Ford, 1967 Mercury VEHICLE SPEED CONTROL National Highway Traffic Safety Administration | Recall Page - 1 page |
| 22 February 1967 | NHTSA Recall 67V018000 1967 Ford, 1967 Mercury Service Brakes, Hydraulic:Power Assist:Vacuum National Highway Traffic Safety Administration | Recall Page - 1 page |
