Feld Motor Sports Category: Event Promoter Official Site: FeldEntertainment.com Wikipedia: Feld Entertainment Address: Ellenton, Florida Description: The motorsports division of Feld Entertainment, which promotes Monster Jam, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Page Sections: History · Article Index

The following section is an excerpt from Wikipedia's Feld Entertainment page on 18 October 2022, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Feld Entertainment Inc. is an American live show production company which owns a number of traveling shows. The company began with the now-defunct Ringling Bros. and Barnum & Bailey Circus then expanded into additional live events, including Disney on Ice, Monster Jam, AMA Supercross Championship, and Sesame Street Live. The company is family owned.

In 1967, Irvin Feld Israel Feld and Roy M. Hofheinz offered to purchase the Ringling Bros. and Barnum & Bailey Circus. Broadway producers Cy Feuer and Ernest H. Martin sued in December 1967 to stop the sale. Nevertheless, the purchase of the combined circuses from the Ringling and North families to the Feld group took place for $8 million. The company was taken public in 1969. Kenneth Feld joined the business in 1970 after finishing college.

Mattel purchased the company in 1971 for $50 million in Mattel stock, while Feld continued managing the circus. After Walt Disney World opened near Orlando, Florida, in 1971, the circus company attempted to cash in on the resulting tourism surge by opening Circus World in nearby Haines City. The Felds bought the company back in 1982 for $22.8 million. By then, the business included Holiday on Ice, Ice Follies, Walt Disney's World on Ice, and Beyond Belief Las Vegas nightclub act.

In October 1996, Irvin & Kenneth Feld Productions, Inc. changed its name to Feld Entertainment, Inc. In 2001, Ken Feld began gifting shares of Feld Entertainment to his three daughters Nicole, Alana and Juliette Feld. Nicole was hired into the family business in 2001 and became the first female producer of the Ringling Bros. Circus in 2004. Alana also signed on in 2003.

In September 2008, Feld also acquired the motorsports division of Live Nation, including the properties of Monster Jam (and several associated monster trucks), Supercross, Arenacross, and the IHRA. The motor sport division was renamed Feld Entertainment Motor Sports. Feld Motor Sports launched its first new arena-based freestyle motocross touring production, Nuclear Cowboyz, in 2010. Feld Motor Sports sold the IHRA to IRG Sports + Entertainment in 2012.

Juliette Feld was promoted to chief operating officer of the corporation in February 2016.

Feld Entertainment entered into the amusement and attractions industry again. Feld and Universal Brand Development has agreed to develop multiple properties into mobile pop-up attractions in April 2018. At the IAAPA Attractions Expo 2018, Feld offered two concepts at the expo, a Monster Jam roller coaster and Ringling Bros. and Barnum & Bailey Circus interactive stations.

Date	Article	Details
13 October 2022	Feld Motor Sports and MX Sports Pro Racing Partner to Form the SuperMotocross World Championship Under this new alliance, the two companies will work together to grow both, Supercross and Motocross, creating a new championship platform that will reward the sport’s best athletes with a $10 million purse – the richest offering in either sports’ history.	Press Release (text & photos) Business: Feld Motor Sports, Inc. Topics: MX Sports Pro Racing, SuperMotocross World Championship