Ferrari Apologizes for Publicity Stunt at Chinese Historical Site
Topics: Ferrari 458 Italia
9 May 2012 (9:50AM)
The automaker Ferrari has apologized for a publicity stunt in China that may have damaged a historical site that dates back to the Ming dynasty.
Video footage of a Ferrari car doing stunts on the ramparts of the 600-year-old Zhonghua Gate in Nanjing City was posted online.
The video showed a special-edition Ferrari 458 Italia, valued at nearly $1 million on top of the ancient city wall, performing "doughnuts" - accelerating and spinning the high performance car in a small space.
The stunt left dark tire tracks, but experts say the car may have stressed the structure of the Zhonghua Gate.
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