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Vehicle Marque

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Wikipedia: Edsel

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A former American marque of the Ford Motor Company for 1958-1960.

Vehicle names used by Edsel throughout history include:  Citation, Corsair, Pacer, Ranger, and Villager.


The following section is an excerpt from Wikipedia's Edselpage on 1 September 2019, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Edsel is an automobile marque that was planned, developed, and manufactured by the Ford Motor Company for model years 1958 through 1960. With the Edsel brand, Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market. Ford invested heavily in a yearlong teaser campaign leading consumers to believe that Edsels were the cars of the future – an expectation they failed to meet. After being unveiled to the public, they were considered to be unattractive, overpriced, and overhyped. Edsels never gained popularity with contemporary American car buyers and sold poorly. The Ford Motor Company lost $250 million on Edsel development, manufacturing, and marketing.

The very name "Edsel" became a popular symbol for a commercial failure.


Edsel Model Car Photo ©2009 Bill Crittenden
Attack of the Plastic Model Car Contest
July 5, 2009
View photo - 653KB
Edsel Sportsman Pickup Truck Model "Sportsman" Pickup Truck
Photo ©2011 Bill Crittenden
2011 Attack of the Plastic
July 10, 2011
View photo of Edsel "Sportsman" Pickup Truck Model - 2,063KB


DateDocument Name & DetailsDocuments
17 April 1956From: L.D. Crusoe, Ford Motor Company
To: R.E. Krafve, Ford Motor Company
Text & JPG - 1 page

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30 August 2007Kelley Blue Book Celebrates Edsel Golden AnniversaryAnthony Fontanelle

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