THE Automotive Daily News is the first daily in the world to serve the greatest industry in the world.

The steel industry has three daily publications. The garment industry has two, and other avenues of commerce are provided with daily newspapers.

And now the greatest of all industries, doing an annual business of more than eight billions of dollars, is to come into its own.

With news, ideas, and helps gathered from the most far-flung places as well as from the centers of the industry, the Automotive Daily News will print such information with that dispatch which is possibly only to a daily newspaper.

TO the automotive industry:—

—the greatest industry in the world,

—the industry that in 25 years has done more toward unifying and solidifying all peoples than any other force in 6,000 years of recorded history,

—to the industry that in the twentieth century has solves minimized land distances in all directions,

—to the industry, that in the 20th century, has solved the oldest problem and supplied the most human want—convenient, quick transportation,

THE AUTOMOTIVE DAILY NEWS pledges its energies and voice to faithful service, timely and continuous, asking in return only to be regarded and esteemed as an honest and dependable organ, and as such to merit the confidence of those it serves.

TO the advertiser—the corporation or individual—seeking to reach the whole industry in the shortest possible time, this new publication will prove revolutionary.

THE advertiser need no longer wait indefinitely for results. An advertising message will blanket the country in hours. An advertisement, fresh from the hands of the sender, reaches the reader in a surprisingly short time—and his reaction is immediate. This is certainly a new order of things for the automotive dealer.