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Mazda (マツダ)

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Mazda (マツダ)
Vehicle Manufacturer

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Official Site: Mazda.com
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A Japanese manufacturer of cars and SUVs.  The first application of the Mazda name was on 1931's Mazda-Go.  The company is based in Fuchu, Aki, Hiroshima, Japan. Other marques previously used by Mazda primarily in the Japanese domestic market are Autozam, Eunos, and ɛ̃fini.

Vehicle names used by Mazda currently and throughout history include:  2, 3, 5, 6, 323, 626, 818, 787B, 929, ASV-4, Axela, B1500, B2300, B2500, B2600, B4000, BT-50, Capella, CX-5, CX-7, CX-9, Demio, GLC, Miata, Millenia, MPV, MX-3, MX-5, MX-6, Nagare, Premacy, Protegé, RX-7, RX-8, Spiano, and Tribute.

Awards and acknowlegements include:
Recipient of the first Taguchi Award by Japan's Quality Engineering Society in 2006

Dealerships include: Cory Fairbanks Mazda

History

The following section is an excerpt from Wikipedia's Mazda page on 18 October 2017, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.

Mazda Motor Corporation, commonly referred to as simply Mazda, is a Japanese multinational automaker based in Fuchū, Aki District, Hiroshima Prefecture, Japan.

In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly 1 million) were produced in the company's Japanese plants, with the remainder coming from a variety of other plants worldwide. In 2015, Mazda was the fifteenth biggest automaker by production worldwide.

The name Mazda came into existence with the production of the Company's first three-wheeled trucks. Other candidates for a model name included Sumera-Go, Tenshi-Go and more.

Officially, the company states that "The name was also associated with Ahura Mazda (God of Light), with the hope that it would brighten the image of these compact vehicles." The company website further notes that the name also derives from the name of the company's founder, Jujiro Matsuda.

The Mazda lettering was used in combination with the corporate emblem of Mitsubishi, which was responsible for sales, to produce the Toyo Kogyo three-wheeled truck registered trademark.

Mazda began as the Toyo Cork Kogyo Co., Ltd, founded in Hiroshima, Japan, 30 January 1920. Toyo Cork Kogyo renamed itself to Toyo Kogyo Co., Ltd. in 1927. In the late 1920s the company had to be saved from bankruptcy by Hiroshima Saving Bank and other business leaders in Hiroshima.

In 1931 Toyo Kogyo moved from manufacturing machine tools to vehicles with the introduction of the Mazda-Go autorickshaw. Toyo Kogyo produced weapons for the Japanese military throughout the Second World War, most notably the series 30 through 35 Type 99 rifle. The company formally adopted the Mazda name in 1984, though every automobile sold from the beginning bore that name. The Mazda R360 was introduced in 1960, followed by the Mazda Carol in 1962.

Beginning in the 1960s, Mazda was inspired by the NSU Ro 80, and decided to put a major engineering effort into development of the Wankel rotary engine as a way of differentiating itself from other Japanese auto companies. The company formed a business relationship with German company NSU, and began with the limited-production Cosmo Sport of 1967 and continuing to the present day with the Pro Mazda Championship, Mazda has become the sole manufacturer of Wankel-type engines for the automotive market mainly by way of attrition (NSU and Citroën both gave up on the design during the 1970s, and prototype Corvette efforts by General Motors never made it to production.)

This effort to bring attention to itself apparently helped, as Mazda rapidly began to export its vehicles. Both piston-powered and rotary-powered models made their way around the world. The rotary models quickly became popular for their combination of good power and light weight when compared to piston-engined competitors that required heavier V6 or V8 engines to produce the same power. The R100 and the RX series (RX-2, RX-3, and RX-4) led the company's export efforts.

During 1968, Mazda started formal operations in Canada (MazdaCanada) although Mazdas were seen in Canada as early as 1959. In 1970, Mazda formally entered the American market (Mazda North American Operations) and was very successful there, going so far as to create the Mazda Rotary Pickup (based on the conventional piston-powered B-Series model) solely for North American buyers. To this day, Mazda remains the only automaker to have produced a Wankel-powered pickup truck. Additionally, it is also the only marque to have ever offered a rotary-powered bus (the Mazda Parkway, offered only in Japan) or station wagon (within the RX-3 and RX-4 lines for certain markets). After nine years of development, Mazda finally launched its new model in the U.S. in 1970.

Mazda's rotary success continued until the onset of the 1973 oil crisis. As American buyers (as well as those in other nations) quickly turned to vehicles with better fuel efficiency, the relatively thirsty rotary-powered models began to fall out of favor. Combined with being the least-efficient automaker in Japan (in terms of productivity), inability to adjust to excess inventory and over-reliance on the U.S. market, the company suffered a huge loss in 1975. An already heavily indebted Toyo Kogyo was on the verge of bankruptcy and was only saved through the intervention of Sumitomo keiretsu group, namely Sumitomo Bank, and the companies subcontractors and distributors. Fortunately, the company had not totally turned its back on piston engines, as it continued to produce a variety of four-cylinder models throughout the 1970s. The smaller Familia line in particular became very important to Mazda's worldwide sales after 1973, as did the somewhat larger Capella series.

Mazda refocused its efforts and made the rotary engine a choice for the sporting motorist rather than a mainstream powerplant. Starting with the lightweight RX-7 in 1978 and continuing with the modern RX-8, Mazda has continued its dedication to this unique powerplant. This switch in focus also resulted in the development of another lightweight sports car, the piston-powered Mazda Roadster (perhaps better known by its worldwide names as the MX-5 or Miata), inspired by the concept 'jinba ittai'. Introduced in 1989 to worldwide acclaim, the Roadster has been widely credited with reviving the concept of the small sports car after its decline in the late 1970s.

Post-partnership with Ford

In 2011, Mazda raised more than 150 billion yen (US$1.9 billion) in a record share sale to replenish capital, as it suffered its biggest annual loss in 11 years. Part of the proceeds were used to build an auto plant in Mexico. The Mexican plant was built jointly by the company and Sumitomo Corporation.

In May 2015, the company signed an agreement with Toyota to form a "long-term partnership", that would, among others, see Mazda supply Toyota with fuel-efficient SkyActiv gasoline and diesel engine technology, in exchange for hydrogen fuel cell systems.


Documents

DateDocument Name & DetailsDocuments
4 September 2012Image Processing Device for Vehicle
United States Patent US 8,259,998
Tomokazu Okugi and Masaki Chiba for Mazda

PDF
- 2.2MB - 35 pages
11 June 2013Method and Apparatus for Controlling Supercharged Engine
United States Patent US 8,459,021
Masahisa Yamakawa, Kouhei Iwai, and Shuji Oba for Mazda Motor Corporation

PDF
- 12.5MB - 21 pages


Motorsports

Mazda has a long-time involvement with sports car racing.  The Miata, RX-7, and 6 have all been used in competition, and Mazda engines are used in the Star Mazda open-wheel spec racing series.

Championships Won in Mazdas

YearSeriesDriverModel
1983Australian Touring Car ChampionshipAllan MoffattRX-7


Photographs

Mazda Valve Cover By Motorsport Powdercoating
Photo ©2013 Bill Crittenden
2013 The Cars Time Forgot
View photo of Mazda Valve Cover - 2.1MB


Article Index

DateArticleAuthor/Source
December 1970FORD, TOYO KOGYO SLATE MORE TALKSFlorida Automotive Journal
17 May 2006Auto Interior Parts Designed By Mazda Using Corn-Based PlasticTracy Dawson
19 June 2006Mazda Brings Home First Taguchi AwardJenny McLane
12 August 2006Mazda Cars Get Caught In An AccidentKimberly Meyer
17 August 2006iPod For Mazda VehiclesJennifer Dylan
17 August 2006Mazda Zuper Zoom Road Show Is BackMargaret Adams
22 August 20062007 Mazda Vehicles Get iPodKimberly Meyer
3 August 2007Mazda's Profit Drops 62%Anthony Fontanelle
9 August 2007Mazda Celebrates 40th Rotary Engine AnniversaryAnthony Fontanelle
31 August 2007Mazda SUVs Soar In NHTSA Safety RatingsAnthony Fontanelle
4 September 2007Double Digit Sales Raise For MazdaAnthony Fontanelle
13 September 2007Mazda Developed Green FabricsAnthony Fontanelle
13 September 2007Mazda To Launch New Biofabric For Auto InteriorsAnthony Fontanelle
2 October 2007Mazda Supports British TriathlonAnthony Fontanelle
7 November 2007Mazda Unveils Biofabric For Car InteriorsAnthony Fontanelle
4 January 2008Mazda Sales Set All-Time Record In CanadaAnthony Fontanelle
8 January 2008Mazda Shows Commitment To GrowthAnthony Fontanelle
18 November 2008Ford vende 20% de su participación en Mazda Wikinoticias
4 May 2009Story of Mazda Motor Corporation, TheRonnie Tanner
23 June 2010Ex empleado atropella 11 personas en planta japonesa Wikinoticias
17 November 2010Report: Ford to Reduce Stake in MazdaVOA Breaking News
18 November 2010Ford to Reduce Stake in MazdaVOA Breaking News
4 January 2011Mazda Sky-G and Sky-D Engines, Fuel-EfficientIngram Park Mazda
7 June 2011Japan’s Mazda to End US production of Mid-Sized CarVOA Breaking News
17 June 2011Mazda to Build $500 Million Factory in MexicoVOA Breaking News
8 July 2011Prepaid Maintenance for New and Certified Used Mazda CarsMarty Vergel Baes
7 January 2012Blue Ridge Mazda Announces Mazda Up 9 Percent in 2011Blue Ridge Mazda
31 August 2012U.S. DOT Teams Up With Mazda Motorsports, Project Yellow Light, the Ad Council, and NOYS to Engage Young Drivers in Anti-Distracted Driving CampaignNHTSA
28 September 2012Mazda North American Operations, Receipt of Petition for Decision of Inconsequential NoncomplianceFederal Register: NHTSA (Claude H. Harris)
24 October 2012Mazda North American Operations, Receipt of Petition for Decision of Inconsequential NoncomplianceClaude H. Harris
24 June 2013Mazda North American Operations, Grant of Petition for Decision of Inconsequential NoncomplianceFederal Register: NHTSA (Claude H. Harris)
24 June 2013Mazda North American Operations, Grant of Petition for Decision of Inconsequential NoncomplianceFederal Register: NHTSA (Claude H. Harris)
26 June 2013The Future of Sports Cars Geoff Maxted, DriveWrite Automotive
25 November 2014Petition for Exemption From the Federal Vehicle Theft Prevention Standard; Mazda Motor CorporationR. Ryan Posten
13 November 2015Petition for Exemption From the Federal Motor Vehicle Theft Prevention Standard; Mazda Motor CorporationFederal Register: NHTSA (Raymond R. Posten)
23 February 2016Consumer Reports 2016 Annual brand Report Card Finds Subaru & Mazda Keeping Pace with Luxury BrandsConsumer Reports
29 February 2016OEC® Selected by Mazda Canada for Collision Parts Ordering and Fulfillment TechnologyOEConnection
4 May 2016Mazda CA announces 100% Co-Op Eligibility for TextstrTextstr
12 April 2016Northeast Mazda Dealerships Partner with Vehicles for Change to Award 100 Vehicles to 100 FamiliesVehicles for Change
7 July 2016Mazda and Creative Partner Garage Team Mazda Launch Redesigned WebsiteMirum
22 July 2016Vinilo Lab and Christie Pandoras Box Transform a Monitor into an X-ray Scanner for Mazda ColombiaChristie Digital Systems Canada Inc.




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