Official Site: Kraco.com
Wikipedia: Kraco Enterprises
The following section is an excerpt from Wikipedia's Automotive Industries page on 1 March 2020, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Kraco Enterprises, LLC, is an American private company. It primarily manufactures fabricated rubber products for a wide variety of purposes and applications. While they mainly produce floormats, they have also been a supplier for the automotive industry producing tire walls and even audio equipment including car speakers, stereos, and CB radios. Kraco was founded in 1954 in Compton, California. Their first product was "Snap-on" white walls to create temporary white-walled tires. They moved into making rubber, vinyl and soon thereafter, carpet floormats as the business expanded.
During the 1980s and 1990s, Kraco became involved with Indy Car racing with drivers Michael Andretti, Bobby Rahal and Al Unser Jr., winning the Indianapolis 500 in 1992.
Sun Capital Partners, an American investment firm, acquired Kraco in August 2008. In 2010, Kraco Enterprises purchased Auto Expressions, a provider of automobile accessories, which resulted in Kraco tripling its revenue.
In the U.K., Kraco products are distributed by its subsidiary Kraco Car Care International Limited (Shell Car Care International Limited until October 1, 2010), which also inherited the distribution of Rain-X products in the U.K.
On October 21, 2015, Kraco Enterprises has acquired Who-Rae, a manufacturer and distributor of automotive aftermarket accessories.
|Subject: Kraco Michael Andretti Advertisement
View image of 1986 Kraco IndyCar Michael Andretti Advertisement - 20.7MB
|July 1982||MIKE MOSLEY TO DEBUT NEW MARCH FOR KRACO CAR STEREO AT MICHIGAN||Hank Ives|
|Spring 1983||ABOUT THE KRACO MARCH 83C AND ITS DESIGNER||Kraco|
|Spring 1983||KRACO READY FOR FULL-SCALE RACING OPERATION IN 1983||Kraco|
|August 1983||MIKE MOSLEY||Kraco|
|August 1983||MOSLEY LOOKING FORWARD TO 500-MILER AT POCONO||Hank Ives|
|3 June 2016||Get ready for Euro 2016 with a Soccer Joe car air freshener||Kraco Car Care International Ltd|
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