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Wikipedia: De Luxe Ford
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History
The following section is an excerpt from Wikipedia's De Luxe Ford page on 22 July 2016, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
Ford Motor Company introduced its De Luxe Ford line in 1938 as an upscale alternative to bridge the gap between its base model (usually called Standard) and luxury Lincoln offerings. The "Deluxe" name was used intermittently before and after this to specify an upscale trim, but the De Luxe Ford line was differentiated as a separate "marque within a marque" with separate styling and pricing through 1940. During 1939, Ford had five lines of cars: Ford, De Luxe Ford, Mercury, Lincoln-Zephyr, and Lincoln. After the war, this was simplified to Ford, Mercury, and Lincoln. The 1941 Ford line included "De Luxe" and "Super De Luxe" trim, but these vehicles were not marketed as a separate line.
This marketing approach was in response from the different General Motors brands, (Cadillac, Buick, Oldsmobile, Pontiac, and Chevrolet), and the Chrysler brands, (Chrysler, DeSoto, Dodge, and Plymouth).
The De Luxe Fords of 1938 featured a more sloping hood and ornamental heart-shaped grille. This look was passed on to the standard line for 1939, as the De Luxe Fords gained sharp v-shaped grilles with vertical bars. The standard line once again inherited the De Luxe look for 1940, this time with body-colored vertical bars. The 1940 De Luxe Ford featured a three-part grille with horizontal bars.
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Modified 1940 Photo ©2016 Bill Crittenden Huntley Cruise Night: 2 August 2016 View photo of 1940 Ford Deluxe - 3.2MB |
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Modified 1940 Photo ©2016 Bill Crittenden Huntley Cruise Night: 2 August 2016 View photo of 1940 Ford Deluxe - 2.2MB |
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Modified 1940 Photo ©2016 Bill Crittenden Huntley Cruise Night: 2 August 2016 View photo of 1940 Ford Deluxe - 1.1MB |
