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Datsun

American Government Special Collections Reference Desk

Datsun
Vehicle Marque

Datsun was the original brand name for Nissan in the United States.  The brand name was used from 1934-1982, and was revived for the 2014 model year.  Based in Nishi-ku, Yokohama, Japan.

Vehicle names used by Datsun throughout history include:  200SX, 210, 240Z, 280Z, 280ZX, 510, 620, and 720.

The Datsun name came about as Nissan was attempting to enter the American market and was looking for a new name to market their cars there so as not to reflect badly on the Nissan brand if they did not sell well.  An old joke goes that the name Datsun came about at Nissan when marketers were given a week to come up with a new name and the marketing guy replied, "dat soon?"  After success with the initial cars, the Nissan name was introduced into Datsun's markets and the Datsun name was retired.

Page Sections
Article Index


Article Index

DateArticleAgency/Author/Speaker
April 30, 2009From Datsun to Nissan to the United StatesRonnie Tanner




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