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Chevrolet Leader News

American Government Special Collections Reference Desk

Video

Chevrolet Leader News
Film

A series of newsreels produced by Jam Handy for Chevrolet, and using Chevrolets in product placements as advertising for the brand's vehicles.

Volume 1 was produced in 1935, Volume 2 in 1936, Volume 3 in 1937, Volume 4 in 1938, and Volume 5 in 1939.

These films are available courtesy of the Prelinger Archives (public domain).

Page Sections
Video


Video

Volume 1, Number 1
Duration: 8:08
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: the building of Norris Dam in Tennessee; an automobile racing an ice boat across a lake in Mt. Clemens, Michigan; gasoline economy tests on Detroit streets; women showing off their hairstyles in an automobile moving along New York City streets; the Soap Box Derby at Dayton, Ohio; and a miniature dog riding in the glove compartment of an automobile in San Francisco.
Download Chevrolet Leader News: Volume 1, Number 1 from The Internet Archive
Volume 1, Number 2
Duration: 6:15
Promotional newsreel containing a variety of Chevrolet-centric stories, including the construction of U.S. 1 linking Key West, Florida with the mainland; a Baltimore ceremony awarding large Chevrolet keys to the oldest auto plant employees; a man leading a pony with his Chevrolet; the "Evans Auto-Railer," an automobile that runs down railroad tracks in Jackson, Michigan; old automobile advertising; a travelogue sequence set in St. Augustine, Florida, the oldest city in North America; and swimsuit models riding atop a Chevrolet in Florida.
Download Chevrolet Leader News: Volume 1, Number 2 from The Internet Archive
Volume 1, Number 3
Duration: 8:18
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: heavy-duty trucks used in construction; St. Augustine, Florida, site of the oldest houses in America; old horseless carriage advertisements; a homemade streamlined house trailer in Guadalupe, California; auto interiors designed by new York jewelers; an Army convoy at Fort Sill, Oklahoma; and a Chihuahua dog standing in for a radiator ornament on a moving car in Grand Rapids, Michigan.
Download Chevrolet Leader News: Volume 1, Number 3 from The Internet Archive
Volume 2, Number 1
Duration: 8:26
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: Miami, Florida police practice shooting at stationary targets from moving cars; Southern youngsters learn safe driving habits while driving in kiddie cars and scooters on miniature streets; Chautauqua Lake ferry uses two automobile engines as motive power.
Download Chevrolet Leader News: Volume 2, Number 1 from The Internet Archive
Volume 2, Number 2
Duration: 8:14
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: a Chevrolet pulling an aquaplane along the beach; an isolated Kentucky village linked to the world by motor cars; alligator wrestling; mobility for the Miami Beach police; and new parking meters in Dallas, Texas.
Download Chevrolet Leader News: Volume 2, Number 2 from The Internet Archive
Volume 2, Number 3
Duration: 9:07
Promotional newsreels featuring a variety of Chevrolet-centric stories. Contents include: bathing girls dive from top of Chevrolet automobile; owner of 1913 car trades it in for a new 1936 Chevrolet; Jack Dempsey referees a boys' boxing match; a seven-foot tall giant man inspects the Chevrolet "Turret Top"; a fishing expedition in the Ozark Mountains; a car driven into the water so that fish can swim in and be trapped; the Detroit police traffic safety campaign; and a birthday party for children and domestic dogs.
Download Chevrolet Leader News: Volume 2, Number 3 from The Internet Archive
Volume 2, Number 4
Duration: 8:59
Promotional newsreels featuring a variety of Chevrolet-centric stories, including: the "Boudoir Express," dressing rooms on wheels in which women can change into swimsuits; Detroit police directing traffic with a "talking safety car"; miniature model planes at the International Air Derby; petroleum geologists X-raying the ground in search for oil; a seagoing, amphibious automobile navigating a lake; and Mickey, the firefighting cat of Minneapolis.
Download Chevrolet Leader News: Volume 2, Number 4 from The Internet Archive
Volume 3, Number 1
Duration: 9:12
Promotional newsreels featuring a variety of Chevrolet-centric stories.
Download Chevrolet Leader News: Volume 3, Number 1 from The Internet Archive
Volume 3, Number 2
Duration: 8:05
Promotional newsreels featuring a variety of Chevrolet-centric stories.
Download Chevrolet Leader News: Volume 3, Number 1 from The Internet Archive
Volume 3, Number 3
Duration: 8:27
Promotional newsreels featuring a variety of Chevrolet-centric stories.
Download Chevrolet Leader News: Volume 3, Number 3 from The Internet Archive
Volume 3, Number 4
Duration: 6:17
Promotional newsreels featuring a variety of Chevrolet-centric stories.
Download Chevrolet Leader News: Volume 3, Number 4 from The Internet Archive
Volume 4, Number 1
Duration: 7:29
Promotional newsreels featuring a variety of Chevrolet-centric stories.
Download Chevrolet Leader News: Volume 4, Number 1 from The Internet Archive
Volume 4, Number 2
Duration: 9:29
Promotional newsreels featuring a variety of Chevrolet-centric stories.
Download Chevrolet Leader News: Volume 4, Number 2 from The Internet Archive
Volume 5, Number 1
Duration: 8:19
Promotional newsreels featuring a variety of Chevrolet-centric stories.
Download Chevrolet Leader News: Volume 5, Number 1 from The Internet Archive
Volume 5, Number 3
Duration: 8:32
Promotional newsreels featuring a variety of Chevrolet-centric stories.
Download Chevrolet Leader News: Volume 5, Number 3 from The Internet Archive


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