SAFETY COLORS USED ON AUTOS

Milwaukee Sentinel
17 November 1937

Tests Show Orange Can Be Seen Best at Distance

Colors designed for safety feature the exhibition of trucks at the Milwaukee Auto Show.

Red and orange led all other colors among the exhibitors. Tan, buff and light gray were also in evidence, especially among the smaller models, with a marked tendency away from the darker tones and traditional blacks of several years ago.

Tests recently conducted have demonstrated that orange can be seen further and more clearly on the road than any other color, with red a close second.

Trucks shown this year also stressed interior cab appointments making for driver comfort, another important safety consideration.

Seats and cab linings displayed and increased use of pyroxylin-coated fabrics and rubber-coated waterproof fabrics.