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1910 NEW FORD PLANT.


Topics:  Ford

1910 NEW FORD PLANT.

The New York Times
October 16, 1910


The Ford Motor Company of Detroit is the second of the Western manufacturers to erect a large plant in the East, the first information of which was given out yesterday by Gaston Plaintiff, manager of the New York branch.

The Ford Motor Company has purchased outright a big plot of ground on Jackson Avenue, at the corner of Honeywell Street, in Long Island City, not a stone's throw from that end of the new Queensboro Bridge. Ground has already been broken, and by the middle of March, 1911, the first of the buildings, 75 feet by 265 feet, will have been erected. The plant, of four-story reinforced concrete construction, is being built primarily as a distribution and service plant for Ford dealers and owners.

Every facility known to the plant of the Ford Motor Company at Detroit will be at the disposal of the hundreds of dealers and subdealers who handle Ford machines and their thousands of customers. A fine showroom is to be fitted up for their instruction, where they can carefully inspect samples of new Ford cars as they make their debut from the factory in Detroit. This same room is to be used as a convention hall, where the branch managers on the Atlantic seaboard and their dealers can meet at regular intervals and discuss subjects of moment appertaining to the Ford. With these facilities, Mr. Plaintiff states, a new standard will be set for business intercourse between manufacturer, dealer, subdealer, and customer. A similar plant has just been completed at Kansas City to take care of Ford's Western trade.

This latest move on the part of the Ford Motor Company represents an investment of over $250,000. It offers a striking illustration of the solidity of this pioneer company and the methods it adopts for the care of its customers. A stock of parts covering every make of Ford machine since the early days will be carried, doing away with any annoyance and delay which might arise in this direction, thus guaranteeing to every owner the full use and enjoyment of his car.




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