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Bullish BMW

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The DriveWrite Archives Topics:  BMW

Bullish BMW

Geoff Maxted
DriveWrite
September 9, 2013


BMW
When there are rumours of a major car industry casualty in the near future and the certain knowledge that some European manufacturers are having a rough time and haemorrhaging money, it is good to know that all is calm in Germany.

Certainly, BMW are bullish about the future. They have big global plans with new markets and advances in technology. In particular they foresee a ten percent growth in the maturing Chinese market whereas the prospects in Europe things look a bit gloomier. The company don’t believe they will see any growth at all, which is still better than some competitors. Right now BMW are throwing their weight behind the i3 electric car and the plug-in hybrid, the i8. The smaller car will be, they say, the world’s first carbon fibre vehicle produced in volume.

BMW have some interesting things to say about their battery technology after it is used in a car. The battery can, for example, be used for power storage for wind farms and solar energy, so they don’t see redundant batteries or carbon as a problem so much as a challenge.

But all this doesn’t mean they are moving away from conventional motors. It seems they are in the process of developing a lot of smaller cars and the first of these will be the previously seen Active Tourer (pictured). This should turn up sometime next year. BMW also intend to push into car sectors that are new to the brand. No negativity here - BMW seem to be set for the future.



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