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The Global Mustang Is On Its Way

American Government Special Collections Reference Desk

The DriveWrite Archives Ford Mustang

The Global Mustang Is On Its Way

Geoff Maxted
DriveWrite
November 21, 2013


Ford Mustang
Thoughtfully, just in time for Christmas, Ford will take the covers off the first-ever Mustang for sale in Europe on December 5, the sixth generation of the iconic car that celebrates 50 years of production next year. It probably looks like the striking car in the image above, which is a representation of the proposed ‘Global Mustang’.

The new Mustang is making its debut worldwide on four continents and in six cities, including Barcelona, where a special “Go Further” event will introduce the new vehicles and technologies which will shape the future of Ford in Europe.

As part of Ford’s countdown to the unveiling, Facebook and Instagram will showcase what Mustang has meant to its millions of fans during the last 50 years.

“Mustang has come to be much more than just a car for its legions of fans spanning the globe from New Zealand to Iceland and Shanghai to Berlin,” said Jim Farley, Ford’s global Vice President of Marketing, Sales and Service. “When you experience Mustang, it ignites a sense of optimism and independence that inspires us all. We have kicked off the countdown to the all-new Ford Mustang – with a new design, greater refinement, performance and innovative new technologies, Mustang is ready for the next 50 years.”

Ford will share an original #Mustang Inspires video each day on: http://www.mustanginspires.com, culminating in its worldwide reveal.

“In April 1964, Ford conducted its first-ever simultaneous international product reveal when the original Mustang was unveiled to media in New York and 11 European capitals,” said Farley. “Since then, Mustang has become embedded in popular culture, with thousands of appearances in film, television, music and video games – and more than 600 owner clubs around the world.”

Ford will spotlight all Mustang reveal activities in Europe, Asia, Australia and the United States by sharing photos, videos and stories across the social media platforms.



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