More Searches Equals More Sales For Cars?
August 24, 2006
According to a newsletter sent out in the automotive world, NADAguides.com has conducted a study to see if there is indeed a connection between searches done by customers and the actual sales.
Mark Perleberg is the lead auto expert for the NADAguides.com web site. And he explains, “There are definite correlations between the cars people research and the cars people actually buy.”
The study showed that customers are searching for the vehicles that they are interested in purchasing or are simply interested in knowing its specifics. This is very much explanatory. After all, you would most certainly be looking for information on a certain vehicle which catches your fancy or which you are considering to purchase for yourself. It would be just like looking logging in into the Internet and typing in “Pontiac auto parts” so as to find the right kind of parts for your trusty old Pontiac.
Now, further data from the study has shown that the number of searches on the Internet is actually reflected in actual data from various vehicles’ sales. This has also been reported by the magazine Auto Remarketing.
If we are going to take the 2007 Toyota Camry Hybrid as an example, data on this vehicle as per actual sales and as per internet searches would surely serve as a concrete example of this whole situation. NADAguides.com has said that statistics from their site show that this Toyota model has earned around nine per cent of the whole traffic and searches. And when this is compared with that of the vehicle’s actual sales, the 2007 Toyota Camry Hybrid took home an increase also in its sales.
However, there are still some issues that have yet to be resolved regarding this. Some people do use search engines to look for the newest vehicles just because they are curious as to how it would look and how it would fare. You see, there are various purposes and reasons why people search for vehicles and buying a car is just one of those reasons.
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