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2007 Aveo Sedan's ‘Virtual Launch' to Behold

American Government Special Collections Reference Desk

Topics:  Chevrolet Aveo

2007 Aveo Sedan's ‘Virtual Launch' to Behold

Terry Brown
August 22, 2006

In the afternoon of the 17th day of this month at Seldom Blues restaurant, Renaissance Center, Detroit, a leaping change was initiated to the manner of launching cars. This change was introduced by Chevrolet, a prominent name in the automotive industry.

Instead of the traditional launch of cars, Chevrolet opted to launch its newest car 2007 Aveo Sedan to media via live webcast. In full amazing features, the all-new Aveo Sedan which is value-driven and fuel-efficient was introduced to the viewing public.

Chevrolet’s out of the ordinary webcast launch featured a speech from its general manager Ed Pepper and its car marketing director Cheryl Catton. In an interview, Pepper said, "Just as we no longer operate in a one-size-fits-all vehicle market, we are adapting our marketing strategies to reach our customers in the most effective way. The target audience for the Aveo sedan has grown up with the Internet, and 75 percent of this audience spends at least two or more hours each day online. To reach this digital generation, we need to go where they are."

2007 Aveo Sedan is a redesigned version of sedan to cater to the needs of safe and smooth driving experience at the same time enjoying its grand design. Said car offers a 42 cubic feet cargo room to maximize loading capacity. It also comes with a 2 flipped and folded rear seats. Basically, it is based on the 2006 GM Economy 5-Door segment.

This year’s Aveo Sedan has a fresh interior and exterior design. It comfortably seats five. Not only that, it also has features and amenities such as standard side-impact air bags, tilting headrests, first-rate power-sliding sunroof, CD/MP3 player, steering wheel audio controls, woodgrain appearance trim, and other trusted Chevrolet auto parts.

2007 Aveo Sedan same as its counterparts is affordable. Pepper added, "With the current Aveo lineup starting at $9,995, Aveo represents a smart buy that delivers on Chevy's Total Value Promise.”

Online launch like this one, is said to boom in the coming years. This is because of the fact that online generation is the most viable market to introduce amazing cars in today’s time.

Source:  Amazines.com

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