Media Advisory: USDOT and MADD to Unveil $11 Million Advertising Campaign For National You Drink & Drive. You Lose. Law Enforcement Campaign |
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Topics: MADD
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National Highway Traffic Safety Administration (NHTSA)
June 17, 2003
Tuesday, June 17, 2003
Contact: Kathryn Henry
Telephone: (202) 366-9550
At 9 a.m. Thursday, June 19 in Washington, DC, U.S. Transportation Secretary Norman Y. Mineta will unveil the first ever You Drink & Drive. You Lose. media campaign. The advertising campaign will air throughout the country in support of a nationwide July 4th holiday enforcement crackdown.
The $11 million advertising campaign will begin June 20 to alert motorists to the crackdown, which runs June 27-July 13. The ads will run on selected programs that appeal to 21-34 year-old men, which is the demographic group most likely to drive impaired. The ads focus on consequences that should concern this high-risk group: increased likelihood of being arrested, handcuffed and booked.
| WHO: | Norman Y. Mineta, U.S. Secretary of Transportation Chief Charles Ramsey, D.C. Metropolitan Police Department (invited) Wendy Hamilton, President, MADD Mary Ann Viverette, Vice President, International Association of Chiefs of Police (IACP) and Chief, Gaithersburg, MD, Police Department Impaired Driving Offender |
| WHAT: | Unveiling of a $11 Million You Drink & Drive. You Lose Ad Campaign |
| WHEN: | 9 a.m. Thursday, June 19, 2003 |
| WHERE: | Metropolitan Police Department Headquarters Fugitive Lockup Room 3rd Floor 300 Indiana Ave, N.W. Washington, DC |
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(Note for Assignment Editors: A blood alcohol testing mobile unit used at sobriety checkpoints will be parked outside police headquarters for demonstrations on the method of processing impaired driving suspects.)