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The New Ford S-MAX Boosts Sales in Europe

American Government Special Collections Reference Desk

Topics:  Ford S-MAX

The New Ford S-MAX Boosts Sales in Europe

Jay Stevens
August 11, 2006

Since the release of the innovative Ford S-MAX at the 2006 Geneva Motor Show, the Ford Motor Company has received more than 30,000 orders and has already distributed about 9,000 individual units of the Ford S-MAX in selected areas in Europe.

“We are delighted with the response to the new S-MAX from customers and the media. This confirms our belief that customers want innovative solutions to their driving needs. With 5+2 seats, a wide choice of engines and expressive styling, the S-MAX offers motorists a fresh approach that is proving hugely popular,” said Stephen Odell, Vice President of Ford of Europe.

"The fact the S-MAX is drawing new customers also demonstrates the broad appeal of the Ford brand. Ford delivers great-looking, well-engineered cars and driving enjoyment without compromises. That's what the S-MAX is all about," he added.

Built with quality Ford parts like Ford headlights, the S-MAX is the very first vehicle to feature Ford’s innovative “kinetic design” styling, which Ford engineers describe as “expressing energy in motion”. With the kinetic design, The S-MAX emphasizes its dynamic driving capabilities in an emotional way. One of the major selling features of the Ford S-MAX is the “FoldFlatSystem”. This unique design enables the third and second row seats to completely fold flat into the floor. Because of the small third row seats, Ford classifies the S-MAX as “5+2”, which means that the rear seats are only for occasional use and can be replaced with sliding cargo trays.

According to Ford, the most popular model in the S-MAX Series is the Titanium model. Almost 50 percent of the customers had ordered this model. The Titanium model is equipped with a 1.8-liter Duratorq TDCi I4 engine that allows the S-MAX to accelerate from 0-60 mph in more than 11 seconds. Like the Ford Focus, the Ford S-MAX is also equipped with Ford’s Intelligent Protection System, including the new driver’s knee airbag, driver and passenger front airbags, side airbags and front seatbelt pyrotechnic pre-tensioners, and the standard anti-lock braking system with electronic brake force distribution.

The production of the new Ford S-MAX was first started last April 2006, and until now, S-MAX models are exclusively built at Ford’s Genk plant located in Belgium.



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