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Ford ‘Drive On Us' Campaign Ends

American Government Special Collections Reference Desk

Topics:  Ford

Ford ‘Drive On Us' Campaign Ends

Chuck Smith
August 9, 2006

Remember the ‘Drive On Us’ campaign? Well if not, this is actually a national incentive campaign that was brought about by the Ford Motor Company. It was purposely created so as to help assist the company bring up the sales. But just a couple of days ago, the company has decided to end the campaign.

As an alternative to the ‘Drive On Us’ campaign, the auto manufacturer from Dearborn, Michigan is now focusing on offering the market with low priced vehicles. The company claims that this tactic is done so as to be able to clear out all of the company’s inventories with the 2006 products that the company has created. And when cleared out, they would soon be moving towards fresh new designs of cars and vehicles that would be sold and marketed at lowered costs.

And if people do take advantage of such an offer, they would be able to help out the company boost up its reclining sales. But not all consumers in the market are out for good vehicles. Most are simply shopping around for products like early Ford Bronco parts that would restore the life and performance of old Ford vehicles. After all, Ford’s vehicles that were created during its golden years were really topnotch in performance, quality, and features.

The ‘Drive On Us’ campaign was quite a good offer at that. It started out during the first day of June this year. All who were buying a new Ford vehicle were offered zero per cent financing. Plus, they were also given $1000 in fuel cards that they could later on use. There were other options also. Some opted to have low financing rather than partake of the free thousand bucks worth of fuel. For other Ford models, these vehicles were offered with cash rebates that could amount to a whopping $5000.

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