BIDDING FOR AUTO TRADE

The New York Times
April 11, 1914

Swedish Company Formed to Compete with Manufacturers.

Special Cable to The New York Times.

STOCKHOLM, April 10.—A determined effort is being made by Swedish interests to challenge the preeminence of American automobiles in this market.  A new Swedish company with strong financial backing is erecting large factories at Norrköping, which is called "Sweden's Birmingham."  It will make a specialty of a 20 horsepower car which will be sold at less than $800, in direct competition with the American cars. The technical manager of the company is the well-known Belgian automobile expert Vivinus.

The cars will be ready for the market in the Autumn.