Home Page About Us Contribute
LuckyBug LifeStyle
















GM'S SALES, SERVICE PACT IS OUTLINED

American Government Special Collections Reference Desk

Topics:  General Motors, Mack Worden

GM'S SALES, SERVICE PACT IS OUTLINED

Florida Automotive Journal
December 1970


Details of the five - year dealer sales and service agreement to be offered by General Motors' six car and truck divisions to their franchised dealers have been revealed at dealer meetings across the nation, Mack W. Worden, vice president in charge of marketing staff, announced.

Mr. Worden said the new agreement, effective Nov. 1, "should be recognized as the most progressive offered by any manufacturer."

Another point, Mr. Worden added, is that the new agreement is called the Dealer Sales and Service Agreement for the first time to even further "emphasize the importance of service by dealers as well as sales."

"The various activities involved in the manufacture and marketing of General Motors motor vehicles are all directed to one common objective - fulfilling the transportation needs of the public," Mr. Worden said.

"To continue to participate effectively in this industry, all General Motors marketing people and all franchised General Motors dealers must keep in mind that they are not merely selling machines or equipment - they are selling total transportation."

Mr. Worden said that the keystone to the success of GM and it's franchised dealers is "customer satisfaction with the total values incorporated in the General Motors car or truck purchased, including the usefulness of the vehicle in fulfilling transportation needs without undue interruption."



Connect with The Crittenden Automotive Library

The Crittenden Automotive Library at Google+ The Crittenden Automotive Library on Facebook The Crittenden Automotive Library on Instagram The Crittenden Automotive Library at The Internet Archive The Crittenden Automotive Library on Pinterest The Crittenden Automotive Library on Twitter The Crittenden Automotive Library on Tumblr  
 
 


The Crittenden Automotive Library

Home Page    About Us    Contribute




By accessing the The Crittenden Automotive Library/CarsAndRacingStuff.com, you signify your agreement with the terms and conditions on our Legal Information:  Disclaimers & Privacy Policy page.

To notify The Crittenden Automotive Library of errors, suggest topics, contribute information, make a comment on a page or to ask a question e-mail us.