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Lexus ES 350: Made To Create Desire

American Government Special Collections Reference Desk

Topics:  Lexus ES350

Lexus ES 350: Made To Create Desire

Tracy Dawson
May 3, 2006

As part of the whole campaign for the all-new 2007 Lexus ES 350, this automobile brand has come up with an extensive and integrated marketing campaign. The 2007 Lexus ES 350 is actually a luxury sedan. At present, it is still in the process of making itself known not only in car and auto shows but also in showrooms as well. Since the Lexus brand of vehicles is known for its line of luxury cars, the marketing strategy for this new sedan surely would also match its reputation.

As per the new campaign for the luxury sedan, it holds a tag line which asks the market and the consumers around the globe: “Is it possible to engineer desire?” For the most part of this strategic campaign, the United States and the rest of North America would be the main focus. And the highlights for the whole campaign would shine on the Lexus ES 350’s L-finesse styling, advanced engineering, as well as on its class up luxury features.

Previously mentioned, the new sedan holds the L-finesse styling. This kind of styling is actually considered to be a new design language used and spoken in the automobile brand’s complete sedan line up. It is also considered to be a philosophy which has ground its roots in balancing contrasting elements. And as part of this styling and philosophy, the new Lexus ES 350 is known as the sedan that has been designed so as to inspire longing.

This sedan is actually the third vehicle in the whole Lexus family of vehicles to spurt out from the mentioned styling. It exudes simplicity yet it holds contrasts in its significant design. It features a panorama glass roof which actually covers the entire cabin to the distinctive wrap-around tail lamps. If you are looking for curves, the ES 350 has these. It also boasts of sculpted counter-curves that exude an aura of gracefulness and movement.

Deborah Meyer, the vice president of marketing for the Lexus brand, exclaims, “The vehicles advanced engineering and distinctive styling come together to inspire the theme of engineering desire. The new campaign demonstrates how the ES is designed to appeal as much to one’s heart as to one’s head.”

The campaign for the vehicle has already started and sure enough the whole country would be swamped with advertisements and pieces of information on the Lexus ES 350. The company would be using various channels of media like national television, print, broadcast, radio, wallscapes, bulletins, transit shelters, and commuter cards among many others. In line with this, Meyer continues, “From the inside out, the all-new ES makes a dynamic statement of personal style and luxury, and the new ad campaign shows how the new ES embodies that personality of sophistication and elegance.”

Auto Parts Corner would surely be updating its collection of Lexus parts now that the new Es 350 is out to conquer the automobile world. For more information about auto parts, Auto Parts Corner would give you that much as well as access to a great selection of quality and durable vehicle parts.



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