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Chrysler Group LLC Gives Sneak Peek Inside New Mopar '13

American Government Special Collections Reference Desk

Topics:  Dodge Dart, Mopar

Chrysler Group LLC Gives Sneak Peek Inside New Mopar '13

Chrysler Group LLC
Chicago Auto Show
January 25, 2013


Mopar 2013 Dodge Dart SeatHave a seat. Chrysler Group LLC gives a glimpse inside of the new Mopar '13.


Jan 25, 2013 09:00 ET

AUBURN HILLS, Mich., Jan. 25, 2013 /PRNewswire/ -- Chrysler Group LLC released an interior image of its new Mopar '13 limited-edition vehicle, which will be shown at next month's Chicago Auto Show.

(Photo: http://photos.prnewswire.com/prnh/20130125/DE48075 )

"This vehicle is the perfect canvas for personalization and customization," said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC's service, parts and customer-care brand. "We couldn't wait to get our hands on it and give it the Mopar treatment."

The Mopar '13 limited-edition vehicle follows the Mopar '10 Dodge Challenger, Mopar '11 Dodge Charger and Mopar '12 Chrysler 300.

Mopar-first Features
Mopar has introduced numerous industry-first features including:

About the Mopar Brand
Mopar is Chrysler Group LLC's service, parts and customer-care brand. With the creation of the Chrysler Group and Fiat SpA partnership, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Combined with Fiat SpA, Mopar's global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 countries. Mopar is the source for all genuine parts and accessories for Chrysler Group and Fiat SpA brands.

Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat SpA vehicles — a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.

More than 75 Years of Mopar

Mopar (a simple contraction of the words MOtor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s — the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth "package cars" equipped with special high-performance parts. Mopar carried a line of "special parts" for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.

SOURCE Chrysler Group LLC/Chicago Auto Show (ChicagoAutoShow.com)



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