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FIESTA TUAREG

American Government Special Collections Reference Desk

Topics:  Ford Fiesta

FIESTA TUAREG

Public Relations, Ford Division
1979


IMMEDIATE RELEASE

The Fiesta Tuareg -- a concept vehicle designed and equipped for practical, off-road recreational use -- will be displayed by Ford Division at major auto shows in the United States this year.

A joint design project between Ford Motor Company's Ghia Operations in Turin, Italy, and the Ford Design Center in Dearborn, Michigan, the one-of-a-kind Fiesta Tuareg is a not-too distant cousin of the popular Ford Fiesta.

The Tuareg is built on Fiesta's 90-inch wheelbase and powered by a 1.1-liter engine with a four-speed manual transmission.

Without changing the Fiesta floor pan, designers extended the roof line at the rear, giving Tuareg more carrying capacity.  Five louvers in the hood provide extra engine ventilation and cooling to supplement the Fiesta-type front grille.

The Fiesta Tuareg has a raised and stiffened suspension and a wider front-and-rear tread compared with a production Fiesta.  Off-road tires and increased ground clearance also prepare Tuareg for all-terrain performance.

A special heavy-duty roof rack, tubular steel front and rear bumper bars and roof-mounted halogen spot and search lights give the exterior a rugged look.  Wire mesh screens protect the headlights and parking lamps.

An enlarged aerodynamic front spoiler is extended on the sides to form wheel-arch overhangs and running boards under the front doors.

Tuareg's desert-beige exterior features contrasting orange-and-brown striping with black moldings, grille, bumpers and luggage rack.

Inside the Tuareg, a fold-down rear seat provides extra cargo-carrying capacity.  A split tailgate allows room for extra long loads.

Tuareg's seats are upholstered in a practical, hard-wearing tweed fabric which is also used for headlining.  The same fabric and contrasting vinyl are used for door trim.  The floor and load spaces are protected by a thick, brown cord matting.



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