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Walmart Gives Fans More Authentic NASCAR Merchandise, Savings on Tickets, Joins Forces with Racing Legend Bill Elliott

American Government Special Collections Reference Desk

Walmart Stock Car Racing Topics:  Bill Elliott, Coke Zero 400

Walmart Gives Fans More Authentic NASCAR Merchandise, Savings on Tickets, Joins Forces with Racing Legend Bill Elliott

Wal-Mart Stores, Inc.
January 25, 2012


Race Time 2012 Program Includes $99 Family Track Pack,
Expanded Merchandise, Fan Events at Stores Across U.S.

BENTONVILLE, Ark. (Jan. 26, 2012) – Walmart today announced it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.

Walmart’s Race Time program, launched last year as the largest retail promotion in NASCAR history, gives fans authentic merchandise and fan events at Walmart stores in every NASCAR Sprint Cup series race market. This year, Walmart has more than tripled the number of companies offering displays of authentic merchandise, doubled the number of fan events at stores and increased the race markets where the $99 Walmart Family Track Pack will be offered.

“Our mission is to bring accessibility and affordability to NASCAR fans,” said Rand Waddoups, Senior Director, Entertainment Properties and Brands, Walmart. “We know our customers love NASCAR, so we are going to be a one-stop shop where they can save on discounted family tickets and authentic merchandise, as well as meet some of their favorite drivers.”

The goal for Elliott, who was voted NASCAR’s Most Popular Driver 16 times and is one of NASCAR’s Top 50 Drivers of all time, is to qualify and compete at the Coke Zero 400. He will also visit Walmart stores with his show car before select races.

Steve Phelps, chief marketing officer of NASCAR, said, “Our expanded partnership with Walmart allows us to further engage and excite our fans and bring exceptional value. NASCAR fans can now visit a single destination to stock up on all of their favorite NASCAR merchandise, tickets and race-day snacks.”

Walmart’s Race Time 2012 program specifics include:

The $99 Walmart Family Track Pack will be available for the following races:

For additional details, visit Walmart.com/NASCAR.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at over 10,000 retail units under 69 different banners in 28 countries. With fiscal year 2011 sales of $419 billion, Walmart employs 2.2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://walmartstores.com, and on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.


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