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Select Walmart Stores in Richmond Area to host NASCAR Driver Appearances, Racing Simulators and More

American Government Special Collections Reference Desk

Walmart Stock Car Racing Topics:  Wonderful Pistachios 400

Select Walmart Stores in Richmond Area to host NASCAR Driver Appearances, Racing Simulators and More

Wal-Mart Stores, Inc.
August 31, 2011


Retailer Revs up Racing Season with Exclusive In-Store Events, Driver Appearances and Incredible Race Day Savings

Richmond, Va., Aug. 31, 2011 – As Richmond prepares for the upcoming Wonderful Pistachios 400 NASCAR Sprint Cup Series race, select Walmart stores in the Richmond area will host exclusive NASCAR fan events through its new Race Time program starting Sept. 6. Customers are invited to attend these special events and enjoy real stock car racing displays, a scheduled appearance by Eric McClure and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR – on Sept. 6-9 from 12 p.m. to 6 p.m.

“We’ve found that nearly nine out of 10 NASCAR fans chose to shop at Walmart1,” said John Schlegelmilch, Walmart market manager. “We wanted to provide Richmond race fans with unique Race Time experiences and unbelievable savings on NASCAR merchandise that you can only find at Walmart.”

Race Time at Walmart
In addition to the fan events happening in Walmart parking lots, Walmart stores will feature incredible prices on NASCAR merchandise during the racing season such as T-shirts, racing flags, and tailgating food and beverages with even more selection of exclusive product on Walmart.com/NASCAR.

Participating stores in the Richmond area include:

Tuesday, Sept. 6 from 12 p.m. – 6 p.m.
Events free and open to the public include the Wrangler Interactive Pit Box, General Mills Cheerios Show Car, Kraft’s Oreo Ritz Nationwide Show Car, Pepsi Max/ AMP Simulator, and Coca Cola 5-Seat Racing Simulator at:

Walmart Store #1523
11400 West Broad St.
Glen Allen, Va.

Wednesday, Sept. 7 from 12 p.m. – 6 p.m.
Events free and open to the public include the Wrangler Interactive Pit Box, Hefty Show Car Simulator, General Mills Cheerios Show Car, Kraft’s Oreo Ritz Nationwide Show Car, Pepsi Max/ AMP Simulator, and Coca Cola 5-Seat Racing Simulator at:

Walmart Store #2808
12200 Chattanooga Plaza
Midlothian, Va.

Thursday, Sept. 8 from 12 p.m. – 6 p.m.
Events free and open to the public include the Wrangler Interactive Pit Box, Hefty Show Car Simulator, General Mills Cheerios Show Car, Kraft’s Oreo Ritz Nationwide Show Car, Pepsi Max/ AMP Simulator, and Coca Cola 5-Seat Racing Simulator at the location below. Also, Hefty Black Out’s NASCAR Nationwide Driver Eric McClure will be signing autographs from 4 p.m. – 5 p.m.

Walmart Store #1424
617 Southpark Blvd.
Colonial Heights, Va.

Friday, Sept. 9 from 12 p.m. – 6 p.m.
Events free and open to the public include the Wrangler Interactive Pit Box, Hefty Show Car Simulator, General Mills Cheerios Show Car, Kraft’s Oreo Ritz Nationwide Show Car, Pepsi Max/ AMP Simulator, and Coca Cola 5-Seat Racing Simulator at:

Walmart Store #1525
7430 Bell Creek Road
Mechanicsville, Va.

For additional details and a complete listing of participating Walmart stores, visit Walmart.com/NASCAR.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) or “Walmart,” serves customers and members more than 200 million times per week at more than 8,800 retail units under 59 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/Walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

# # #

Ed. Note: Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.


1Experian Consumer Research, Simmons National Consumer Survey, Fall 2009



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