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Select Walmart Stores in Kansas to host NASCAR Driver Appearances, Racing Simulators and More

American Government Special Collections Reference Desk

Walmart Stock Car Racing Topics:  STP 400

Select Walmart Stores in Kansas to host NASCAR Driver Appearances, Racing Simulators and More

Wal-Mart Stores, Inc.
June 1, 2011


Retailer Revs up with Exclusive In-Store Events, Driver Appearances
and Incredible Race Day Savings

BENTONVILLE, Ark., June 1, 2011 – As Kansas prepares for the upcoming Sprint Cup Series, select Walmart stores in the area will host exclusive NASCAR fan events through its new Race Time program starting April 5, 2011. Customers are invited to attend these special events and enjoy real stock racing car displays, special appearances by Jeff Gordon and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR.

“We’ve found that nearly nine out of 10 NASCAR fans chose to shop at Walmart,” said Kent Gerke, Walmart local market manager, “We wanted to provide Kansas race fans with unique Race Time experiences and unbelievable savings on NASCAR merchandise that you can only find at Walmart.”

Race Time at Walmart
In addition to the fan events happening in Walmart parking lots, Walmart stores will feature incredible prices on NASCAR merchandise during the racing season such as T-shirts, racing flags, and tailgating food and beverages with even more selection of exclusive product on Walmart.com/NASCAR.

Participating stores in Kansas include:

Wednesday, June 1, 2011 11am–5pm
Events free and open to the public include the General Mills Cheerios Show Car, Kraft Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator, and Coca-Cola 5-Seat Racing Simulator at:

Walmart Store #2857:
8551 North Boardwalk Ave.
Kansas City, Mo.

Thursday, June 2, 2011 12pm–6pm
Events free and open to the public include the General Mills Cheerios Show Car, Kraft Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator, and Coca-Cola 5-Seat Racing Simulator at:

Walmart Store #2855:
16199 West 65th St.
Shawnee, Kan.

Friday, June 3, 2011 12pm–6pm
Events free and open to the public include the General Mills Cheerios Show Car, Kraft Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator, and Coca-Cola 5-Seat Racing Simulator at:

Walmart Store #486:
12801 Kansas Ave.
Bonner Springs, Kan.

Saturday, June 4, 2011 12pm–6pm : NASCAR Driver Jeff Gordon will be making a stage appearance at the Kansas City store from 1-3 p.m., participating in a live Q&A.
Events free and open to the public include the Mars M&M Show Car Simulator, General Mills Cheerios Show Car, Kraft Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator, and Coca-Cola 5-Seat Racing Simulator at:

Walmart Store #1151
10824 Parallel Parkway
Kansas City, Kan.

*Live Remote at Kansas City, Kan. Walmart
Local radio station Street Team from KQRC-FM will be at the Parallel Parkway Walmart in Kansas City, Kansas, on Saturday, June 4, from 1:00 – 3:00 p.m. Country music and race fans alike, can participate in these free festivities.
For additional details and a complete listing of participating Walmart stores, visit Walmart.com/NASCAR.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) or “Walmart,” serves customers and members more than 200 million times per week at more than 8,800 retail units under 59 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Walmart employs more than 2 million associates worldwide. A leader in sustainability, corporate philanthropy and employment opportunity, Walmart ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. Additional information about Walmart can be found by visiting www.walmartstores.com and on Twitter at http://Twitter.com/Walmart. Online merchandise sales are available at www.walmart.com and www.samsclub.com.

# # #

Ed. Note: Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.

1Experian Consumer Research, Simmons National Consumer Survey, Fall 2009



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