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Select Walmart Stores in the Pee Dee to host NASCAR Driver Appearances, Racing Simulators and More

American Government Special Collections Reference Desk

Walmart Stock Car Racing Topics:  Showtime Southern 500

Select Walmart Stores in the Pee Dee to host NASCAR Driver Appearances, Racing Simulators and More

Wal-Mart Stores, Inc.
April 20, 2011


Retailer Revs up Racing Season with Exclusive In-Store Events, Driver Appearances and Incredible Race Day Savings

BENTONVILLE, Ark., April 20, 2011 – As the Pee Dee prepares for Darlington’s upcoming SHOWTIME Southern 500, select Walmart stores in the Pee Dee will host exclusive NASCAR fan events through its new Race Time program starting May 3. Customers are invited to attend these special events and enjoy real stock racing car displays, a special appearance by Dale Earnhardt Jr., and racing simulator machines – perfect to safely get behind the wheel and feel the power of NASCAR – on May 3-6 from 11 a.m. to 5 p.m.

“We’ve found that nearly nine out of 10 NASCAR fans chose to shop at Walmart ,” said Walmart market manager Geno Bell. “We wanted to provide Pee Dee race fans with unique Race Time experiences and unbelievable savings on NASCAR merchandise that you can only find at Walmart.”

Race Time at Walmart
In addition to the fan events happening in Walmart parking lots, Walmart stores will feature incredible prices on NASCAR merchandise during the racing season such as T-shirts, racing flags, and tailgating food and beverages with even more selection of exclusive product on http://see.Walmart.com/NASCAR.

Participating stores in the Pee Dee include:

Tuesday, May 3 from 11 a.m. – 5 p.m.
Events free and open to the public include General Mills Cheerios Show Car, Kraft Oreo Ritz Nationwide Show Car, Pepsi Max/Amp Simulator and Coca-Cola 5-Seat Racing Simulator at:

Walmart Store #642
1040 Chesterfield Hwy. 10
Cheraw, S.C.

Wednesday, May 4 from 11 a.m. – 5 p.m.
Events free and open to the public include Mars M&M Show Car Simulator, General Mills Cheerios Show Car, Kraft Oreo Ritz Nationwide Show Car, Hefty Show Car Simulator, Pepsi Max/Amp Simulator and Coca-Cola 5-Seat Racing Simulator at:

Walmart Store #2703
2014 South Irby St.
Florence, S.C.

Thursday, May 5 from 11 a.m. – 5 p.m.
Events free and open to the public include Mars M&M Show Car Simulator, General Mills Cheerios Show Car, Kraft Oreo Ritz Nationwide Show Car, Hefty Show Car Simulator, Pepsi Max/Amp Simulator and Coca-Cola 5-Seat Racing Simulator at. Also, NASCAR Driver Dale Earnhardt Jr. will be signing autographs from 6-8p.

Walmart Store #630
230 North Beltline Drive
Florence, S.C.

Friday, May 6 from 11 a.m. – 5 p.m.
Events free and open to the public include Mars M&M Show Car Simulator, General Mills Cheerios Show Car, Kraft Oreo Ritz Nationwide Show Car, Hefty Show Car Simulator, Pepsi Max/Amp Simulator and Coca-Cola 5-Seat Racing Simulator at the location below.

Walmart Store #1135
1150 South 4th St.
Hartsville, S.C.

For additional details and a complete listing of participating Walmart stores, visit http://see.Walmart.com/NASCAR.

About Walmart
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 200 million times per week at 9,000 retail units under 60 different banners in 15 countries. With fiscal year 2011 sales of $419 billion, Walmart employs more than 2 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://www.walmartstores.com, on Twitter at http://Twitter.com/Walmart, and on Facebook at http://www.facebook.com/walmart. Online merchandise sales are available at http://www.walmart.com and http://www.samsclub.com.

# # #

Ed. Note: Wal-Mart Stores, Inc. is the legal trade name of the corporation. The name "Walmart," expressed as one word and without punctuation, is a trademark of the company and is used analogously to describe the company and its stores. Use the trade name when it is necessary to identify the legal entity, such as when reporting financial results, litigation or corporate governance.

1Experian Consumer Research, Simmons National Consumer Survey, Fall 2009



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