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Rodedawg Sets Tails Wagging

American Government Special Collections Reference Desk

Topics:  Rodedawg

Rodedawg Sets Tails Wagging

Kris Nickerson
March 7, 2006

When the amphibious Rodedawg (www.rodedawg.com) bursts onto the U.S. scene early next year, it will set tails wagging among the off-road crowd. Scheduled for U.S. approval for off-road use by year’s end, the Rodedawg is certain to attract enthusiasts who want to run with the big “dawgs” while spending only half the cost of a Hummer. With a four-cylinder, 2.77 liter Isuzu 4JB1 turbocharged diesel engine, the amphibious Rodedawg 4x4 will be offered in three models: a convertible, a truck, and an SUV. Each model can be custom fitted to the customer’s specifications, although standard models come equipped with plush interiors and features designed for a comfortable ride in even the most rugged terrain.

For water travel, the Rodedawg is driven by a rear propeller attached to the PTO shaft. During amphibious operation, the vehicle can reach six to eight miles per hour and has a turning diameter of 66 feet. On land, the Rodedawg can handle a 44 percent incline with ease.

Currently available in Mexico and Nicaragua, the Rodedawg is the vision of Luis Pallais, Commercial Attaché to the Nicaraguan Consul General’s Office in San Francisco, and an automotive industry veteran. After catching a glimpse in a Beijing military warehouse of the amphibious off-road vehicle that would later become the Rodedawg, Pallais was smitten.

“I never saw a vehicle that caught my eye as much as this one did, and frankly, I fell in love with it,” he said. “I immediately knew that its appeal and functionality was broad enough to engage both governments and consumers.”

Rodedawg International Industries, Inc., which owns the trademark right to the brand name “Rodedawg” in many countries around the globe, is currently in negotiations with the Dominican Republic National Police and Nicaragua’s armed forces to purchase the amphibious vehicle. He foresees marketing the vehicle to U.S. federal and state agencies, as well as to the military. “In the aftermath of Hurricane Katrina, the Rodedawg would have been a perfect fit for search and rescue operations,” said Pallais. “Pre-positioning Rodedawgs in the vicinity of potential disaster areas would save valuable time and translate into saving lives.”

But the Rodedawg goes beyond utilitarian appeal. It’s a sure bet that, in early 2007, American consumers will be Rodedawgin’ over mountains and through rivers. With fuel efficiency rated at 25 miles per gallon and a sticker price of just $49,000, the Rodedawg will jump over the competition to become leader of the pack. “As a recreational vehicle for boating, hunting, fishing, or simply exploring, the Rodedawg is unparalleled,” said Pallais.

Word Count: 424 Email address editor@intouchmediagroup.com

Synopsis or company’s Bio: Press Direct International (http://www.pressdirectinternational.org) is a global information website providing reliable information tailored for professionals in financial, media and corporate markets. Senior Editor Elisabeth Lawrence is EMMY Award winner writer and TV producer.

Authors Bio (Short): Elisabeth Lawrence is the Senior Editor for Press Direct International. She is a veteran writer and TV producer/director. Received three EMMY awards while at CBS. Wrote for the Wall Street Journal, and as a TV & video consultant, handled material for Fortune 500 clients including Exxon, Pepsico, The Ladies Home Journal, RJR Nabisco, J.C. Penney, Hill & Knowlton and United Artists.

Authors Bio (Long): In Touch Media Group is pleased to announce that Elisabeth Lawrence has joined this leading edge Internet Marketing and Advertising Company as Head Copywriter and Team Leader for the ITMG Writing Group.

As a veteran writer and TV producer/director, Elisabeth Lawrence received 3 EMMY awards while at CBS. She also wrote for the Wall Street Journal, and later, as a TV & video consultant, she handled material for Fortune 500 clients including Exxon, Pepsico, The Ladies Home Journal, RJR Nabisco, J.C. Penney, Hill & Knowlton and United Artists.

As executive producer of talk shows and magazine series, Elisabeth developed her expertise in the public relations strategies that serve the needs of a diverse client portfolio most successfully. In addition, Lawrence was Bureau Chief, New York & Washington, for RTI Italian Television during Gulf I.

On the lighter side, Elisabeth Lawrence’s entertainment producing and writing includes Jim Henson’s Muppet Babies, NBC Saturday Night Live Commercial Parodies, and Entertainment Tonight. She also created and produced Low Fat, Healthy & Delicious” TV food segments for WFLA- Ch. 8 in Tampa Bay, the NBC affiliate.

In the healthcare arena, Elisabeth has consulted and produced for Mt. Sinai Hospital in NYC, Saint Anthony’s Hospital, as well as Morton Plant Hospital in Tampa Bay, and the University of Medicine and Dentistry of the State of New Jersey. She also has a background in alternative health solutions, including health & fitness, from her tenure as Marketing Director of Shapes Total Fitness.



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