Asian Brands Posted Increased March Sales
April 12, 2007
With March over, car manufacturers have reported their sales for the said month. The American International Automobile Dealers Association (AIADA) reported that strong sales of Asian brands.
According to the report, international brands have taken 48.4 percent of the U.S. auto market. Leading the way for the international brand are, of course, the surging Asian brands of Toyota, Honda, and Nissan. But aside from Japan’s version of the Big Three, other Asian brands have also posted strong sales in the United States. Their increased sales for the past month have increased the hold of international brands on the U.S. auto market.
Aside from Toyota, Honda and Nissan, Mazda also posted increased sales for the month of March this year. The Ford Motor Company affiliate posted a notable increase in sales of 47.9 percent. The company sold 37,742 units in the United States and helped the company achieved its best March sales since 1994. For the first three months of the year, Mazda has already sold 79,074 units which equals to an increase of 17.5 percent compared to the first quarter sales in 2006.
The best selling model for the Japanese brand is the popular Mazda3 which has posting sales of 15,606 units. The Mazda6, the CX-9, and the MX-5 Miata also posted good sales figures to help the auto manufacturer increase March sales.
While Subaru may have posted a 5.4 percent sales slip for the month of March, the company’s passenger car sales increased by 1.7 percent. The Subaru Impreza posted the highest sales increase for the month with 3,817 units sold to report an increase of 21 percent over March 2006 sales for the model. Another Asian brand to post increased March sales is Suzuki. The company known for high quality motorcycles sold 11,030 units of automobile in the United States for the month of March to post a 1.3 percent increase. The increase is the effect of the 28.6 percent increase in light truck sales. Both the XL 7 and the SX 4 played a major role in increasing the sales figure for the Japanese brand last month.
Mitsubishi is another Asian brand which posted increased sales in the United States for the month of March. The company sold 12,536 units and that is an increase of 22.3 percent over the sales for the same period last year. For the first three months of the year, the company has already posted a 23.2 percent sales improvement over the first quarter sales figure in 2006.
The best selling Mitsubishi model for the month is the Eclipse. Mitsubishi sold 2,613 units of Eclipse for the month of March on the way to posting an increase of 5.1 percent for Eclipse sales over March 2006 sales of the model. The Mitsubishi Outlander also posted good sales for the month of March with 2,634 units sold. The redesigned Outlander has definitely attracted the attention of American auto buyers evident in the 20.9 percent sales increase for the particular model.
The increased sales of these Asian brands continue to increase their hold in the U.S. auto market. If the current trend continues, international brands will surely wrest the majority of the U.S. auto market away from the U.S.’ Big Three and not even good brake components from Active Brakes Direct can stop them.
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