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Wikipedia: Volkswagen Amarok
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History
The following section is an excerpt from Wikipedia's Volkswagen Amarok page on 14 October 2018, text available via the Creative Commons Attribution-ShareAlike 3.0 Unported License.
The Volkswagen Amarok is a pickup truck produced by Volkswagen Commercial Vehicles (VWCV) since 2010. It is a traditional body-on-frame truck with double-wishbone suspension at the front and leaf springs at the rear. The Amarok range consists of single cab and double cab, combined with either rear-wheel drive or 4motion four-wheel-drive, and is powered by turbocharged gasoline or turbocharged direct injection (TDI) diesel engines. VWCV considers the Toyota Hilux, Nissan Navara, Mitsubishi L200, Ford Ranger, Isuzu D-Max and Chevrolet/Holden Colorado/S-10 to be Amarok competitors, although the Amarok is larger.
In 2005, Volkswagen Commercial Vehicles announced their intent to build a robust pickup and off-road family of vehicles.
In 2007, automotive website WorldCarFans.com published the first photos captured by RoAnSa Carspy Photography of the development mule of the Robust Pick-Up concept vehicle wearing Toyota Hilux sheetmetal on a Volkswagen-developed chassis.
The Amarok, the first pickup from Volkswagen Commercial Vehicles, was presented to the general public in General Pacheco, Argentina, on 7 January 2010.
Following the launch in Argentina, the Amarok was a key support vehicle in the 2010 Dakar Rally, with 45 having been used.
In November 2010, the Amarok was awarded 4 stars from Euro NCAP under the 2010/2011 standard crash testing procedure. In February 2011, it received 5 stars from the Australasian New Car Assessment Program (ANCAP).
The name 'Amarok' was developed and researched by branding agency Interbrand on request from Volkswagen.
Revealed to the public on 4 June 2009, Amarok means "wolf" in Inuit languages, and Interbrand also claims it is associated with "he loves stones" in Romance languages. It also resembles "tomorrow" in Irish. It is also the title of a 1990 record album by musician Mike Oldfield, a 2000 album of the German black metal solo project Nargaroth, and the name of an open-source music player.
Volkswagen's association with 'Wolf' is referenced on many of its vehicles. Up until the 1980s, the 'Wolfsburg Crest', in various guises, was displayed on VW products, the most famous being the Type 1. Until 1964, the Wolfsburg crest badge was placed on the bonnet. The crest also appeared on the steering wheel hubs on many models. The Lupo (Italian for Wolf) was named in honour of Wolfsburg, the home of Volkswagen.
| Date | Article | Author/Source |
|---|---|---|
| 5 November 2012 | From The Volkswagen Amarok To Mazda B Series - How You Can Get The Latest Pickup Truck Regularly | Mack Goodwin |
| 19 November 2012 | Tips On Getting The Best Deals For The Volkswagen Amarok And Other Rental Pickup Trucks | Lisa Jane Foreman |
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